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Augmented Reality App for U + I

Group Ginger / U+I / Lichfield

Augmented Reality

After the success of the marketing CGIs, we were asked to create an interactive augmented reality (AR) presentation for a public consultation. In creative collaboration with Group Ginger, we proposed creating a presentation that could be integrated with the ‘Augment’ app – allowing the viewer to see a detailed 3D model of the mixed-use proposal on their phone or tablet screen.

 

To trigger the app, an A3 colour coded site plan was printed and placed on a large presentation table for U&I’s public consultation. Viewers could walk around the table, exploring different aspects of the proposal in their own time. Features included the ability to zoom in on certain elements and even animated silhouettes/vehicles exploring the streets.

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