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Night or Day / Cinemagraph

SS / Worldwide

The Evocative Nature of Cinemagraphs

Sanders Studios created a cinemagraph banner showcasing the proposed ‘Day or Night’ campaign for Carte Noire. Steam rising from an espresso in the foreground mirrors the way breeze gently plays with the curtains in the background. A stunning Monte Carlo cityscape and suggestive narrative create an evocative piece for an evocative brand.

An Effective Alternative to Animation

Cinemagraphs are an incredibly attractive and cost-effective alternative to animation. Carefully selected elements within a ‘still’ image are animated, often seducing the viewer into thinking they’re watching an animation. In its purest form, cinemagraphs make excellent website banners or impact pages – exploited above for Carte Noire.