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Marketing CGIs and Film for Horizons

McCarthy & Stone / Poole

Retirement Living with a View

Working with the UK’s leading retirement housebuilder McCarthy & Stone, Sanders Studios put together a photorealistic marketing package consisting of CGIs and a short film presenting ‘Horizons’, a stunning flagship development in Poole. The Assisted Living development offers incredible views of a stunning coastal landscape while a buzzing quay with a variety of eating establishments is found just around the corner.

 

Through a series of elegant camera movements and carefully composed still artworks we looked to communicate the beautiful architectural features of the proposal. The design itself draws inspiration from a number of local and regional buildings from the interwar period.

To best showcase the beautiful surrounding context of the development, we spent a day on site with a drone capturing high resolution footage and photography. This allowed us to blend real and CG content to push the photo-realism of the final product.

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