Regenerating King's Cross
Set of highly detailed, creatively-led and art directed marketing visualisations and illustrations presenting Argent’s exciting retail proposal for The Tapestry Building in London’s King’s Cross.
Since 2001, Argent has planned, managed and delivered the regeneration of King’s Cross. Looking to reignite the retail potential of The Tapestry building, Argent approach Sanders Studios to spark their wonderfully creative, brand-led ideas into life. Working closely with the design team, we produced a set of images that took on a very specific and exciting narrative, communicating a clear brand image for the proposal.
Highly detailed axonometric and cut-away illustrations accompanied the marketing CGIs to further showcase the impressive architectural structure and space potential for retail investors.
The aim was to communicate a sense of excitement and vibrancy, whilst showcasing the massive retail potential of the spaces in order to attract retail agents and investors. A theme of ‘high-end but not exclusive’ ran throughout the spaces, from the boutique café to the elegant deli and sophisticated restaurant.
By pushing art direction and selling the lifestyle as well as the actual spaces, the images have generated huge interest and excitement, creating a bespoke and exciting brand image for King’s Cross retail.