Project Type
Superyacht Animation & Renderings
Location
Global
Client
Deliverables
Marketing Renderings & Film
Implementation
Expos, Events, Print & Digital
In collaboration with leading superyacht visionaries Benetti and Espen Øino, Sanders Studios delivered a cinematic superyacht animation, a social media teaser film and a series of lifestyle renderings showcasing the stunning 85M concept Project Life.
Every deck promotes social entertainment through convivial-oriented layouts and flexible meeting places. We looked to highlight these key features and promote the unparalleled lifestyle opportunity through narrative-led art direction and implementation. Considered storyboarding, interesting scene compositions and evocative storytelling play a central role throughout the material, cementing Project Life as the new standard in superyacht design.
Social Teasers
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Utilising the latest AI technology and incorporating clips from the full production, we created an evocative social media format teaser of Project Life. This can be both used as a full animation or as shorter clips to build excitement across a campaign.