Project Type
Sales & Marketing Virtual Reality (VR)
Location
Private / Global
Designers
Private
Shipyard
Private
Deliverables
Untethered VR Experience
Implementation
Marketing Suites & Events
Welcome to ‘The Beach Club’! An exquisite 500m2 paradise on the ocean presented through the most advanced untethered Virtual Reality product on the market. Created specifically for sales suites and exhibition stands, the experience aims to balance a sense of intimacy and scale. The user is taken on a narrated tour of the bespoke designed space from day to night; highlighting key features, potential layout configurations and the unrivalled lifestyle only a superyacht can offer.
We’ve captured a series of select snapshots and headset recordings of the experience to showcase the level of detail that can be achieved in VR.
Welcome to ‘The Beach Club’! An exquisite 500m2 paradise on the ocean presented through the most advanced untethered Virtual Reality product on the market. Created specifically for sales suites and exhibition stands, the experience aims to balance a sense of intimacy and scale. The user is taken on a narrated tour of the bespoke designed space from day to night; highlighting key features, potential layout configurations and the unrivalled lifestyle only a superyacht can offer.
We’ve captured a series of select snapshots and headset recordings of the experience to showcase the level of detail that can be achieved in VR.
As well as a seated experience, the user also has the ability to either teleport or walkthrough the entire space subject to the requirements of the presentation. Features such as multi-user integration, first and third person perspectives viewed on a companion app and remote headset management are invaluable tools for teams wanting to experience the space in a collaborative manner. For example, a design team or owner’s rep could walk through every inch of the interior with the end client to review design, discuss materials, or simply check whether they can see the sun setting from a seated vantage point in the firepit! VR can provide a sense of realism and scale that other visualisation mediums simply cannot.
We looked to capture pockets of lifestyle throughout key areas of the Beach Club to provide interested parties with inspiration for how the space could actually be used. For the seated experience, the narrator embellishes this further by highlighting the lifestyle potential. As we transition from day to night, even the food and drink options change to help spark more engagement (and a smile or two) from the users.
Taking our superyacht virtual reality experience to the next level, we recently hired an airport hangar at Farnborough International so we could print off the entire Beach Club floorplan (courtesy of print legends Lavastar) for uninterrupted free-walking. The design team walked through the proposal with the owner’s reps and owner, discussing specific design feedback to implement in the next round of revisions. This process saves a huge amount of time vs. endless rounds of plans or image updates, allowing the client to make fully informed decisions there and then.
For those interested, our current record for a single free-walking experience is 20,000sqm!
