The Power of the Cinemagraph
Cinemagraphs are not altogether new, but seem to be gaining some notable ground speed of late. In fact we’ve taken a pretty close look into the recent trend of cinemagraphs and feel their potential really is taking off within the advertising, design and architectural industries.
They’re an incredibly attractive and cost-effective alternative to animation. Carefully selected elements within a ‘still’ image are animated, often seducing the viewer into thinking they’re watching an animation. In their purest form, cinemagraphs make excellent website impact banners or landing pages. When, however, a series of cinemagraphs are merged together and simple camera movements are used, you have an immersive, photorealistic film.
Interior Film for Langton Priory
We’ve had the privilege of working with some of the biggest names in interior design over the years. Due to the contained nature of an interior, cinemagraphs can be particularly effective and quick to implement. When drawing up our proposals, we look to create a visual package that will present a space in its best possible light. We’ll always look to go beyond the creation of ‘CGIs’ where possible, to increase the immersive nature of our work. The cinemagraph process in particular is far quicker than animation, allowing us to create single scene cinemagraph within days.
Carte Noire Ad Banner
The seductive nature of the Carte Noire brand seemed to lend itself to a cinemagraph. Steam rising from an espresso in the foreground mirrors the flow of the curtains blowing in the wind in the background. An evocative Monaco cityscape and suggestive placement of people create a captivating narrative.
Kingston Homes Website Banner
We were delighted to be asked by Kingston Homes to create a single, eye-catching cinemagraph animation to act as the homepage banner for the launch of their beautiful new website in 2019. The scene is entirely bespoke and created from scratch, allowing us full control over the composition, animated elements and art direction – the intention being to captivate the viewer and hold their attention.